Are you exerting your influence?

Like most marketers, I love a good graph and look forward to Marketing Sherpa's B2B marketing chart of the week (yes, I am that cool).

This week's chart highlighted the fact that only a third of respondents are using blogger and influencer relations as a tactic in their social media marketing. Why people, why?

Well, I know why. It isn't easy. It takes effort, tact, decorum and there's no guaranteed ROI on your courting of these rare and beautiful creatures.

However when you talk about your product and service online, you are at best self promoting and most likely boring and interrupting to the conversations happening on the platform of choice.

When your industry guru recommends using your product/service to the masses, you've hit the jackpot because they're going to get listened to. You, as Marketing Manager of Company X are not.

We have to spend more time on this guys, this is the new PR and for those prepared to go the extra mile, the benefits may get you somewhere money can't.

Everything that is brilliant and frustrating about internet marketing

Happy new year to you all, just a quick one this morning that made me laugh, a quote from Nuno Ferreira, vice-president and creative director at Leo Burnett that summarised everything that web marketers love and hate about their jobs:


“The Internet has a very short attention span, and it cannot be maintained. One moment you have people's attention, and in the next they've moved onto a video of a kitten sliding on the kitchen floor”
 
Part of a serious article about how Leo Burnett got a year's worth of traffic in 6 days using social media but that particular statement struck a cord with me and gave me a chuckle to start my day.