A friend sent me an article this morning which he thought might interest me, detailing a poor review of a technology conference. The article itself (published yesterday morning) was amusingly written and highlighted everything that is commonly wrong with a lot of poorly executed conferences, it made me smile.
Then I looked at the Twitter and Facebook share buttons on the side and winced a little on behalf of the organisers, upon reading it, 55 of The Telegraph's techie readers had decided to share it with all their friends and followers...who turned out to be 80,000 odd people.
The lesson here is clear not just for event organisers but all product and service providers, it is even more important than ever not to upset your influencers - they just got hold of the world's biggest megaphone and when they shout, your customers listen!
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