Happy new year to you all, just a quick one this morning that made me laugh, a quote from Nuno Ferreira, vice-president and creative director at Leo Burnett that summarised everything that web marketers love and hate about their jobs:
“The Internet has a very short attention span, and it cannot be maintained. One moment you have people's attention, and in the next they've moved onto a video of a kitten sliding on the kitchen floor”
Part of a serious article about how Leo Burnett got a year's worth of traffic in 6 days using social media but that particular statement struck a cord with me and gave me a chuckle to start my day.
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