Seth's blog on adversity and the route to success came just at the right time today. Starting your own business isn't easy, especially when you have such specific ideals of what it will and won't be and when. Ideas that lead to genuine success are bound to be tricky to execute (this is also true of great marketing or great product).
The temptation would be to give in and start making compromises, as Seth says "Why bother? The thinking is that we can just pump some more oil or smile and gladhand our way to an acceptably happy outcome."
That was the phrase that did it for me though, "acceptably happy outcome"; nowhere in any of my planning and rationale did that phrase occur. Genius was conceived to reflect its name, to be outstanding, incredible, remarkable, original.
The same has to be true of all marketing and product development. People don't want to buy stuff they see as just "ok" or "acceptable", they want terrific value, great quality, unique features...
So next time you're tempted just to "make do", ask yourself what you set out to do in the first place and why. I'll bet it wasn't to produce something average.
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